Recently I heard a phrase that I really liked and started to see how it applies to attracting ideal clients for myself and my clients.
“Focus on attracting 100% of the right clients for you and your business.”
If you’re focusing on attracting everyone as a client, your marketing message will be diluted, and you’ll discover that your ideal client will find you mediocre and not very interesting. That’s not what you’re spending your time, money and energy on is it?
So, get really clear and detailed on who your ideal client is by creating a detailed description of the person you wish to attract.
Crafting Your Ideal Client Profile:
This is a quick overview of how to craft your Ideal Client Profile.
Start by answering these questions in as much detail as you can
Describe who they are
Write out what their issues, struggles or obstacles tend to be
Define what they need to do most right now to change their situation (not “work with me”, but what steps they need to take)
When you create your ideal client profile, your ideal prospects will say,
“Yes! That’s me you’re talking about! How do you know me so well? I want to work with you.”
Here are some of the benefits of having a very clear idea of who you are seeking to attract:
1. You’ll recognize them immediately when you have a conversation with them.
2. It’s easy for your past clients to refer new clients to you.
3. You’ll speak the same language as your ideal client
4. You’ll find it easy to speak the same language as your ideal client
5. Because you’ve lived their pain, you’ll know exactly what they are going through and how you can help them.
On a slightly different note, when the person who is not your ideal client decides not to work with you, you won’t feel the sting of rejection as you’ll know this is not “the right” client for you.
Be Who You Are:
In everything you do in your life and your business, may you always be exactly who you are.
“Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.” ~ Dr. Seuss
You have a unique gift and unique experiences to offer your ideal clients. No one else get solve their pain and get them the solutions and results they desire the way that you can.
So, be who you are. Get out there and attract your ideal clients.
Remember to focus on 100% of the right clients for you.
They are waiting for you.
If you’d like to know more about how to attract your ideal client, set up a Clarity Session with me.
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