I first heard the term “KLT Factor” in 2011 when I was starting my coaching & mentoring business.
When I first discovered the meaning of the term, it made a lot of sense and I started teaching it to my clients so that they could market themselves easily and effectively.
It was a simple concept, right?
Make sure people KNOW you, encourage them to LIKE you and then they’ll TRUST you. Simple.
Well, after years of mentoring clients to grow their business and increase their revenue, I’m gonna tell you, there’s SO MUCH more to this simple concept.
Let’s delve into this concept more:
Your ideal clients need to know you, yes and they also need to…
Know what you do
Know the value of what you do
Know that they are in pain and need your services or products
Know that you have the solution they are seeking
After they KNOW you, then they will move on to LIKE
Your ideal clients need to like you, absolutely, and they also need to…
Like what you do
Like the value of what you offer
Like what you’re saying
Like how you’re behaving
Like what you have
Are Like you
Like where you are now and want something similar
When you have all of the components of both the KNOW and the LIKE, then and only then, will they begin - just begin - to TRUST you.
Whew! There is SO MUCH MORE to this simple KLT Factor, isn’t there?
If you’d like to know more about getting clarity for your success, set up a Clarity Session with me.
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